The Second City Training Centers have over 11,000 students attend classes annually in Chicago, Toronto and Hollywood. Rebranding the centers' aesthetic was a major undertaking to great award-winning success and increased enrollment. Excellent work by lead graphic designer and illustrator: Matt Roeder.
The catalog was two-sided. Front the front it had adult class listings and when you flipped it over it had the listings for youth and teen courses.
Photo collage illustrations by Matt Roeder
Photo collage illustrations by Matt Roeder