![](https://cdn.myportfolio.com/2c42be7a-721e-4eae-9016-c0b90487b4d5/19811883-181b-477c-865a-86b088483b4c_rw_3840.jpg?h=0cc5aabdd10c11b82d2d0fd9a98ee102)
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![](https://cdn.myportfolio.com/2c42be7a-721e-4eae-9016-c0b90487b4d5/1790a30e-4b8e-4ae8-84bb-5c8ec5a53509_rw_3840.jpg?h=de00873c002288768d1d2cfedc562b36)
![](https://cdn.myportfolio.com/2c42be7a-721e-4eae-9016-c0b90487b4d5/56a86a10-0a51-4089-af8d-9f431d912499_rw_3840.jpg?h=5589c43c07f3cc5e373a6d1e6719b016)
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![](https://cdn.myportfolio.com/2c42be7a-721e-4eae-9016-c0b90487b4d5/4551d9fd-6aba-490c-99d1-776b6c5325b1_rw_1200.jpg?h=43d6eca55fc4bbf7c0f5849c5bb54060)
AKA the "Bad reviews campaign" – This was a risky campaign that would often evoked a visceral response from the viewer. A focus group revealed some patrons loved it and some were turned off by the negative tone in some layouts. But most found them very funny. I enjoyed being a member of copy writing team for this project.