The Second City Reviews Campaign
AKA the "Bad reviews campaign" – This was a risky campaign that evoked a response from the viewer. A focus group revealed some patrons loved it and some were turned off by the negative tone in some layouts.
AKA the "Bad reviews campaign" – This was a risky campaign that evoked a response from the viewer. A focus group revealed some patrons loved it and some were turned off by the negative tone in some layouts.